Are you wondering ‘how do I drive traffic to my fashion site’?
In today’s market, you have to have an effective SEO strategy so that when buyers are searching for your products they find you. If you cannot be searched for you cannot be found, it’s as simple as that. SEO is an ongoing practice that marketers must prioritize to increase reaching buyers. How do you improve your search engine rankings in this crowded market and ultimately get more people to your site?
We have gathered the top 8 tips to optimize SEO in 2022 to increase website traffic.
- Analyze organic keywords
- Update meta descriptions
- Repurpose content
- Add alt text for images
- Include more links
- Fix dead pages
- Promote local
- Prioritize mobile
Analyze organic keywords
Discover what keywords are driving customers to your website. Audit organic keywords to learn which have the highest search volumes and intent behind a search.
Update meta descriptions
The meta description is the block of text that appears after your content title. Update it to reflect products or positioning, and clearly state why a user should click to read more.
Repurpose old content
Old content doesn’t have to stay old, especially if it deserves more attention. Convert old blog posts into a video, transform white papers into podcasts or create audio versions for them.
Add alt text to images
Alt text (alternative text), is a short description of an image. When posting new images to your website, make sure to include targeted and descriptive keywords so they’re easily found on search engines.
Include more links
Link whenever appropriate. Google crawls each page on your site and wants to see that you’ve linked to other articles around the one you’ve posted, and helps them understand your content. We’re linking in this text to give you an example.
Fix dead pages
Avoid sending visitors to web pages that don’t exist. Periodically check for backlinks to dead pages and reroute them to similar offerings or something topic relevant, so visitors have reason to stay engaged.
If your business has a physical location or services in a specific area, make sure to show up under local search queries. It’s less competitive compared to broad searches so you’ll be more visible.
Mobile-first approaches are becoming more critical. Google looks at your mobile content when indexing, so make optimizing it a priority so it’s crawled and ranked by search engines.
These 8 SEO tips are fundamentals of what should be a much larger search engine optimization strategy. Some you may think because you’ve done it once already, that’s good enough. It’s not. SEO is an ongoing practice and if done correctly can make a significant impact on your website traffic.
Want to take a peek at what keywords are driving traffic to your site? Sign up for this SEO tool for ecommerce.
Want the quick version of this blog? Check out the SEO Tips for 2022 Infographic. It’s easy for sharing.