Desire combines racy and romantic to the marketplace itself as a getaway for person couples best.

The 108-room lodge opened at the web page of the previous Bahia Maya, south of Cancun at the Riviera Maya, in April 2003. It is all-inclusive, clothing-non-compulsory, and sex- and body-positive.

It might also add sound as though Desire brochures are mailed in brown-paper packages, however, the bulk of the bookings comes via journey corporations and mainstream operators inclusive of Liberty Travel/GoGo Worldwide Vacations and Travel Impressions, stated Laura Flores, director of income and marketing.

Desire can pay journey corporations a 10% fee on bookings.

We do paintings with the mainstream wholesalers, even though we don’t paintings with large constitution businesses due to the fact our sort of customer is usually extra upscale and professional, she stated.

The common Desire Riviera Maya Resort visitor is an empty-nester whose over forty and married with grown kids, however, that doesn’t suggest their aren’t more youthful couples.

Repeat bookings are excessive, consistent with Flores. I don’t understand the precise repeat-go to rate, however, we get precise opinions and feature many customers who go to 3 to 4 instances every year, she stated.

Desire is owned and operated via way of means of Cancun-primarily based Blue Bay Hotels and Resorts.

The corporation additionally runs the adults-best Blue Bay Getaway and the all-a while Blue Bay Club all-inclusive lodges.

Unclad and upscale

Although its mature purchasers won’t be clad in any respect instances, nudity isn’t always obligatory and the atmosphere stays in large part aboveboard, stated Flores.

In part, that’s due to the fact Desire, not like lodges inclusive of Hedonism in Jamaica, does now no longer permit singles to test in.

The largest difference between us and the Hedonisms of the arena is that we marketplace completely to couples, which modifications the lodge atmosphere completely, stated Flores. At sure competitors, you discover a whole lot of unmarried guys going to peer if they can select out up somebody.

Flores careworn that remain right here are extra approximately current relationships than feasible ones.

In addition to nudists and couples searching for a sensual atmosphere, Desire Resorts additionally draws woman tourists who select topless sunbathing — an exercise regularly frowned upon in lots of Caribbean lodges.

Although topless sun tanning might also additionally appear extra like an average European pursuit, a few 80% of visitors at Desire Resort and Spa hail from the U.S., specifically California, Florida, Illinois New York, Pennsylvania, and Texas.

The clothing-non-compulsory Desire Resort and Spa at the Riviera Maya gives all the anticipated all-inclusive centers and perks. It’s snug for the ones ladies right here, stated Flores. Still, visitors aren’t seemed at [strangely] if they select to stay clothed.

That stated, sellers promoting the assets must recommend to customers that a few hanky-panky can be encountered in public areas.

You see a touch little bit of everything, and a few visitors do like exhibitionism, stated Flores.

But sexual pastime is confined to sure areas, inclusive of the Play Room with inside the alternative disco nightclub. Guests quickly emerge as attuned to the fine details of the lodge, stated Flores.

There are schedules visitors emerge as conscious of, she stated. For example, with inside the past due evening, the region across the 30-individual, rooftop Jacuzzi is referred to as a touch extra active.

The roof additionally capabilities what’s defined as a see and be visible open-air bathe and a clothing-non-compulsory bar.

All the trimmings

Apart from its sensual atmosphere, Desire gives the same old all-inclusive facilities and offerings one could expect.

Guest hotels encompass 60 oceanview and forty Gardenview popular rooms; 4 oceanview and Gardenview Jacuzzi suites; and oceanfront Passion Suites, which characteristic deluxe perks inclusive of a stocked bar and personal airport transfers.

All-suite visitors get hold of memento bathrobes and slippers, a preference of bedding, a Tantric present field, and Desire incense.

Standard room prices withinside the low season (May 1 to Dec. 22) begin at $a hundred and fifty-five in line with individual, in line with night time, for a garden view room and $one hundred eighty for an oceanview; the equal rooms in excessive season cost $one hundred eighty and $220, respectively.

Exact prices for Jacuzzi and Passion suites, in all likelihood higher, have been now no longer to be had at press time.

Desire is imparting reserving incentives in 2005, with one night time lose for every 4 nights paid, up to fifteen nights total.

To qualify for the promotion, July and August remains have to be booked via way of means of May 23; September and October remain, via way of means of July 25; and remains Nov. 1 via Dec. 17, via way of means of Sept. 26.

The lodge is imparting a fourth night-time loss Dec. 18 to 25, with inline with-individual nightly prices of $a hundred and fifty-five for a garden view room and $one hundred eighty for an ocean view.

Prices encompass hotels, welcome champagne, 3 buffet food daily, eating at the area of expertise restaurants (with reservations), alcoholic and nonalcoholic beverages, entertainment, non-motorized water sports activities and land games, pool and seaside access, use of the fitness center, and taxes and tips.

The 5 on-webpage eateries are the principal buffet restaurant, El Arrecife; the reservations-best Il Piacere, which serves continental fare; Cielito Lindo, which serves Mexican cuisine; the Coconut Snack and Grill; and the Melange Lobby Bar. There also are 4 bars and lounges, in addition to the disco.