What is a Press Release Distribution Company?

Press release distribution companies provide a valuable service to businesses and organisations who want to reach their target audience with news of their latest products, services, and events. These companies take the time-consuming task of creating press releases for each announcement and distribute them across various media outlets.

A press release distribution company will craft a press release that contains all the necessary information about your product, service or event. The company will then distribute it to all the relevant media outlets such as newspapers, magazines, television networks, radio stations and websites that cover your industry or target demographic. The goal is to get as much exposure for your announcement as possible so that it reaches the widest possible audience.

The types of services offered by these companies vary widely but generally include writing press releases based on provided information; submitting them to online newswires such as PR Newswire; distributing them via email listservs; sending out physical copies through mail services; and listing them in free online databases like Google News. Some companies may also offer additional services like social media promotion or SEO optimization of your content for greater visibility on search engines. When choosing a press release distribution company it pays off to do some research beforehand and check out reviews from other customers who have used their services.

Services Offered by a Press Release Distribution Company

Press Release Distribution Companies provide a valuable service to businesses of all sizes. They offer a range of services to help companies get the word out about their products, services, and events. These services can include writing press releases, distributing them to media outlets, and providing additional support such as tracking the reach of the release.

Writing Services: A press release distribution company offers professional writing services for businesses that need assistance crafting their own press releases. The team of writers have experience in identifying newsworthy topics and topics related to your business that will generate media attention. They also know how to craft compelling headlines and write engaging content that meets industry standards for readability and professionalism.

Distribution Services: Once you’ve written your press release, it needs to be distributed in order for it to reach its intended audience. A good Press Release Distribution Company has access to various media outlets including newspapers, magazines, and radio/television stations so you can get maximum exposure for your story or event announcement. Additionally they are familiar with social media platforms like Twitter and Facebook so they can share your message on these channels as well. 

Tracking Services: After distributing your press release it is important to measure its impact in order for you to determine if it was successful or not .

Benefits of Using a Press Release Distribution Company

Press releases are a great way to get the word out about your company or organisation. But, with so many companies and organisations vying for attention on the internet, it can be difficult to stand out in the crowd. This is where a  press release distribution company can be invaluable.

A press release distribution company specialises in helping you get your message out to the public by submitting your press releases to media outlets like newspapers, radio stations, and online news sites. By utilising their services, you can reach a much wider audience than if you tried to do it yourself. 

Here are some of the benefits of using a press release distribution service: 

1) Time Savings: Writing and submitting press releases takes time; often more than most people have available in their day-to-day lives. A good distribution service will take care of all that for you so that you’re free to focus on other aspects of running your business or organisation. 

2) Reach: Distribution services have access to large networks which allow them to submit your story far beyond what would normally be possible for one person alone. This ensures that more people hear about what’s going on with your business or organisation without having to spend extra time finding new contacts yourself.

How to Choose the Right Press Release Distribution Compan

Having a press release distribution company is essential for any business looking to get the word out about their services, products, and events. However, with so many different companies available, it can be difficult to know which one is right for your business. To make sure you’re choosing the right press release distribution company for your needs, here are a few factors to consider.

1) Reputation: One of the most important factors when choosing a press release distribution company is their reputation. Take some time to research each company’s history and read customer reviews in order to get an idea of how well they do their job and how satisfied customers are with them.

2) Services Offered: Next, you’ll want to look into what services each potential press release distribution company offers and compare them against your own needs. Do they provide digital or print media coverage? How large is their network? Can they target specific industries or audiences? These are all things you should keep in mind when researching potential companies. 

3) Pricing: Of course, pricing will also play an important role in determining which press release distribution service you choose although it’s tempting to go with the cheapest option available.


In conclusion, a press release distribution company is an invaluable asset for businesses that want to ensure their messages reach the right people. It can help them quickly and efficiently get their message out to the public in a timely and effective manner. With its ability to target specific audiences, it helps them increase brand awareness, generate interest in their product or service, strengthen relationships with customers, and ultimately drive sales.