While creating effective packaging is no easy task, it is the key to standing out among competitors and remaining in the minds of your customers.
While vivid colors and shapes may help your business stand out, providing a multi-sensory experience with your packaging can captivate customers and increase brand loyalty even further. Engaging all the senses delivers a brand experience like no other.
In order to produce a more impressive and stunning design, multi-sensory packaging implies incorporating the five senses into your package.
EYE: Visual Elements
The first element that draws your customer to your item is the overall design. Therefore, add eye-catching aesthetic elements such as unique shapes and vibrant colors to pique a customer’s interest and make a positive first impression.
Press effects are also a terrific approach to creating a one-of-a-kind design and encourage customers to make a purchase.
Below are other aesthetic elements that could help promote your brand:
- Pearlescent coatings
- UV coatings
- Hot and cold foils
- Glitter coatings
- Holographic foils
NOSE: Olfactory Elements
Of all human senses, the ability to detect scent is the most closely linked to memory; thus, using it in your packaging may be incredibly advantageous to your business.
A perfume that evokes memories of freshly made chocolate cookies, for example, might elicit a sentimental response from customers. This may persuade people to test your goods, increasing the likelihood of client loyalty.
On the other hand, using a tropical aroma may remind clients of summers – a period that is often missed during the long, dismal winter months – and can be another strong scent that encourages them to buy your goods.
TOUCH: Tactile Elements
Customers are more inclined to pick up and interact with an item that catches their attention, and this is when tactile characteristics come into play.
A soft-touch coating may be used to express a luxurious texture for a high-end product, while grit effects can be used to enhance vivid visuals like plastered walls. These are great techniques that work perfectly to add more interest.
The following are some more haptic qualities that will create a lasting impact on customers:
- Effects of reticulation
- Coating with a sheen
- Embossing/debossing on many levels
- UV coatings that are raised, such as with Scodix
- Coatings with a pleasant feel
EARS: Audio Elements
Another intriguing sensation that is often overlooked in typical paperboard packaging is sound. Sound effects or music that play when the box is opened is an excellent method to persuade customers to interact with your packaging.
The pleasing sound of closing is another acoustic characteristic that adds to the feeling of luxury. Locking flip-tops, magnetic closures, and custom tabs that “snap” into place are examples of this.
When a customer opens a package, the snapping noise is both engaging and gratifying, resulting in a memorable unpacking experience that encourages the user to engage with the product again and again.
TONGUE: Taste Elements
Incorporating taste into the packaging design is quite tricky yet very successful.
Adding flavor to your packaging doesn’t have to be literal. Graphics, forms, or colors can remind customers of a flavor that brings back memories. The visual taste may assist the buyer form an initial bond with the container, increasing the likelihood that they will buy your goods.